Privacy statement

15 min reading.January 2026

1. General

TrucksNL handles your personal data with care and operates in full compliance with the GDPR. These European privacy regulations are the basis for all our processes. We adhere to all requirements for B2B services and ensure secure and transparent data processing.

2. Who we are

Trucks.nl B.V., acting under the names TrucksNL, TradeWorld, Tnl Business en B2B Audience, was founded in 1998 and is based in Wijchen. We are an online data marketing company with our own trading platform (TrucksNL) and Trade Management System (TradeWorld).

Through the trading platform, we help buyers find the right listing(s). With our Trade Management System, we help sellers sell their inventory and facilitate with other sales support functionalities.

3. Where do we store personal data

  • TrucksNL account
    For buyers to search ads, save favorites and respond faster.

  • TradeWorld
    For sellers to manage inventory, publish ads and view statistics.

  • Salesforce CRM
    To manage customer and relationship data, quotations and contracts.

  • Salesforce Marketing Cloud & Personalization
    To display or send personalized offers in newsletters or through other personal communications.

4. Why do we process personal data

We process data to:

  • Safely connecting buyers and sellers.

  • Display ads correctly and prevent suspicious offers.

  • Secure the platform against misuse (e.g., via IP addresses, device tokens, email blacklists).

  • Personalize communications and marketing.

  • Improve our services and systems through analysis and research.

5. What data do we process

TrucksNL account

  • First and last name

  • Phone number

  • Email address

  • Date of birth

  • Photo (for your own recognition only)

  • Favorites, comments, last viewed ads, saved searches

TradeWorld

  • Company data and contacts

  • Advertising content and performance (numerical, not traceable to personal data)

  • Optional interfacing with third parties (e.g. Hexon B.V. for linking inventory)

Salesforce CRM

  • Bank details

  • Contact information (name, position, email, phone, WhatsApp, address)

  • Chamber of Commerce and VAT number, SBI/BIC code

  • Tenders and contracts

Salesforce Marketing Cloud & Personalization

  • Website visits (pages, click behavior, duration, device)

  • Interaction with emails (open and click behavior)

  • Business contact details

Forwarding Stock (DV)

An additional service within TradeWorld is Forwarding Stock (DV).

  • For a fee, advertisers can forward their ads to over 250 external portals.

  • Vendors manage their inventory in one system and synchronize mutations automatically across all connected platforms.

  • To make this possible, ad content must be shared with third parties.

Hexon B.V.

For DV, we collaborate with Hexon B.V., a Dutch ICT company based in Nijmegen that provides software and data services to the automotive sector.

  • Their main product is DV (Forwarding Stock).

  • It allows sellers to automatically link, distribute and sync their inventory data to various advertising platforms.

  • TrucksNL shares advertising data with Hexon solely to enable this service.

6. Sharing data with third parties

We share data only when necessary:

  • To perform a service (e.g., financial lease, vehicle inspection).

  • For marketing activities.

  • For detecting illegal activities.

  • To comply with legal obligations.

7. Retention periods

  • Data is kept as long as a customer relationship or business need exists.

  • After termination of an agreement, TrucksNL may retain data for as long as is legally permissible.

  • Accounts and associated components (ads, statistics, business pages) are deleted once the relationship ends.

8. Other purposes based on legitimate interest

In addition to the purposes mentioned above, TrucksNL also processes personal data on the basis of legitimate interest. We do this in order to:

  • Provide targeted service and marketing, including updates and special promotions, based on anonymized user profiles (Audiences).

  • Measure performance of marketing campaigns through search engines, display ads, social networks and email marketing.

  • Conduct market research and analysis to better understand trends and needs.

  • Improve our platform and services.

9. Your rights

Under the GDPR, you are entitled to:

  • View: know what data we process about you.

  • Correction: have incorrect data corrected.

  • Removal: have data deleted.

  • Objection or limitation: object to processing in certain cases.

Requests can be submitted through privacy@trucks.nl. We aim to respond within four weeks.

10. Safety

We take appropriate technical and organizational measures to protect personal data from loss, misuse or unauthorized access.